Step 1. Select your Customer & Make it personal.
The first thing to take into consideration is Who is your Customer? Is a he/she a person? Is an Organisation? Is a Country?? The less concrete, the less useful this exercise will be. When I hear in corporate environments that "My customer is the Financial Department , or I work for Country U"... I'm always curious about what they mean... the walls of Department B? The veterans? the new joiners? the managers? the President?.
I suggest Uxpressia tool to create beautiful persona descriptions.
We are humans building for humans, let's get personal!
Try to make a concrete description of your Customer Persona. Your Customer Archetype (for sure a topic for another post).
This is about creating a profile, that will be a result of the combination of several people that you have already interviewed. It is not your "perfect customer", but your target customer.
For the moment, if you want to know more, I suggest that you take a read at this helpful resource from UXPRESSIA, the Persona Guide.
Example Persona Template
- It is important to define some Demographic aspect, objective information.
- But is is crucial to deep dive into her Objectives, goals, frustration, pains, needs, and motivations.
To get this information you need to go through deep Qualitative interviews.
Quantitative interviews are also a source of very relevant information. But the insights you get from personal one-to-one interviews is unmatched. If you can combine both, great, but if you have to choose, run at least 5-10 personal interviews with potential target personas.
- Google Forms
- Problem Canvas
- Spin Questions (without N questions in reseach stage)